Study on consumer perception regarding the label declaration of allergens by E-commerce food operators

Authors

  • Shobhit Ambawat Guru Jambhesshwar University of scence and Technology,Hisar,Haryana

Keywords:

Food allergy, E-commerce food services, food intolerance, regulation, consumer preference

Abstract

Adverse reaction to food is a serious nutritional problem which was earlier reflected upon only by industrialized nations but it is fast catching up with the developing nations. The diverse and unique food culture of India, has acquired its own portfolio of food allergens too. At present, there is no effective medical treatment except avoidance of allergenic foods. E-commerce food services including delivery services and online grocery portal are booming tremendously popularity due to changing lifestyle. In the lockdown period of 2020 due to COVID-19 pandemic, pre-packaged foods demand have seen the contribution of e-commerce sales uptick. However, customers with allergies and dietary restrictions oftentimes feel ‘disheartened’ from ordering takeaway food. Therefore, we conducted an online survey to gain consumer insights over various domains related to food delivery, including food ingredients,  allergens, labeling, preferences and to  estimate the awareness and occurrence of food related adverse reaction and food allergies in a digital population of India. However, generating precise adverse food reaction prevalence information is somewhat difficult. Throughout this report, most of the graphs represent the aggregated results of all 505 respondents, where out of total, 71 (14%) reported a certain food allergy (FA)/ food intolerance (FI) and 37 (7%) were classified as having a probable FA/ FI. The report also estimated that 15% respondents have one FA and 7% have two and multiple food allergies (FAs). Milk allergy was the most common reported FA. Food allergen labeling is a significant tool to reduce risk of exposure and prevent anaphylaxis for consumers with FAs. Hence, the new regulations must prescribe the provision for labeling of food allergens. It also allows to use of standardized precautionary and safety symbols not on only packaged products but also on the online food service portals. What’s in food must be on the screen.

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Published

2020-09-02

How to Cite

[1]
S. Ambawat, “Study on consumer perception regarding the label declaration of allergens by E-commerce food operators”, FASJ, vol. 1, no. 3, Sep. 2020.